Analyze and explain the major environmental factors and trends in those countries that might affect sales of the product?

Discuss the contribution of this paper to the advancement of nursing knowledge or practice.
August 10, 2020
With your competency in mind, explain how you would implement it in a clinical setting.
August 10, 2020

Analyze and explain the major environmental factors and trends in those countries that might affect sales of the product?

Role of the Marketing Function. What is the
role of the marketing function in business?
In 200 to 250 words, explain the role of the marketing function.
What are some activities of the marketing department? Explain how
the marketing function determines customer value. Respond to at
least two of your classmates’ posts.
Guided Response:
Review several of your peers’ posts and identify activities of
the marketing department they did not include in their post.
Respond to at least two of your peers and provide recommendations
to extend their thinking. Challenge your peers by asking a question
that may cause them to rethink the marketing function.

Product Life Cycle. By having an understanding
of the product life cycle, businesspeople can make savvy marketing
choices. What is a popular item today that you’ve seen go through
the product life cycle? Explain the characteristics for each phase
of the product’s life cycle. How can each phase of the life cycle
impact the product’s brand? You must use the text and at least one
additional scholarly source.
Guided Response:
Review several of your peers’ posts. Respond to at least two of
your peers to provide recommendations to extend their thinking.
Challenge your peers by asking a question that may cause them to
rethink the product life cycle.

Product Usage Categories. Visit Minimus.biz
(Follow the link located in required resources), a company
specializing in individually-sized products. Review the different
product categories along the left navigation panel of the home
page. How might these items be combined to create a usage group
like a “convention survival package” or “campers’ kit”? Explain the
reason for your choice.
Which items, if purchased, might create complementary demand for
another item in the line? Explain how it might accomplish this?
Which items might substitute for another item? Why did you
choose that substitute and how might it affect demand?
Guided Response:
Review several of your peers’ posts and respond to at least two
of your peers. Provide recommendations to extend their thinking.
Challenge your peers by asking a question that may cause them to
consider other usage groups.

Customer Relationship Management. Choose a
water park or other vacation destination. Create a hypothetical
marketing campaign that uses what you’ve learned about the CRM
approach. Describe how you might apply insights about developing
long-lasting relationships with customers to retain or reactivate
past visitors. You must use the text and at least one additional
scholarly source.
Guided Response:
Review several of your peers’ posts. Respond to at least two of
your peers and provide recommendations to extend their thinking.
Challenge your peers by asking a question that may cause them to
rethink the use of CRM in a marketing campaign.

Demographics and Trends. Appraise the three
trends described by American Demographics as America
the Crowded, The Mighty Mature Market, and The
Consumer Kaleidoscope. Explain how these trends overlap.
Select a trend and describe how it has contributed to more than one
of these population changes. You must use the text and at least one
additional scholarly source.

Written Assignment. The dramatic population
growth underway in China and India is currently dominated by the
young. Trends toward western-style consumption are underway in both
nations. Given the emphasis on the youth market in the US over the
last 60 years (ever since the baby boom), what can you predict for
marketers in these newly youth-oriented consumer economies, as they
follow the same path?
Guided Response:
What products and services will interest these new youth
markets?
Compare and contrast the micro- and macro-environmental forces
that can influence the marketing strategies for these products and
services.
Will marketers in these countries use similar marketing
strategies to influence this group or will their strategies be
different from Western-based consumption marketers? Explain your
reasoning.
What opportunity for U.S. companies might you foresee? Support
your reasoning.

This assignment is designed to assess your critical thinking,
problem solving, and communication skills. Your paper will be
graded for its clarity, relevance, coherence, logic, and depth.

Functions of Marketing Management. Assume you
are the Marketing Manager for Target or another brand. How would
you apply the four functions of the marketing management process in
your role? In your answer, identify how a marketing manager might
realize when it is time to focus on one function or another. You
must use the text and at least one additional scholarly source.
Guided Response:
If you select Target, you may use Video 9.1: Marketing
Success as a source. Approach this discussion from the role of
a Marketing Manager. Review several of your peers’ posts. Respond
to at least two of your peers and provide recommendations to extend
their thinking. Challenge your peers by asking a question that may
cause them to reevaluate their explanations for the four functions
of management. Provide examples that support your peers’
explanations.

Marketing Plan. Imagine you are consulting with
a manager of a business that sells cleaning supplies to nursing
homes. Your client wants to develop a marketing plan but has a
small budget for marketing his business. How would you show your
client the benefits of a marketing plan? If your client does not
agree with your marketing strategy for his business, explain how
you would respond and what approach you would use to convince the
client the marketing plan can be successful. You must use the text
and at least one additional scholarly source.
Guided Response:
Respond to at least two of your peers and provide
recommendations to extend their thinking. Challenge your peers by
asking a question that may cause them to reevaluate their
explanation of the marketing plan. Assume the role of the client
for at least one of your peers’ posts and present questions, as
well as reasons the client may not accept the marketing plan based
on what you have learned.

Corporate Social Responsibility. The BP and
Toyota cases concern companies that acted in ways that would
clearly cause harm to the public and/or the planet. To do so,
individuals at many levels played a part. If you worked in the
marketing department of BP or Toyota, explain your department’s
responsibility related to these issues. You must use the text and
at least one additional scholarly source.
Guided Response:
Review several of your peers’ posts. Respond to at least two of
your peers and provide recommendations to extend their thinking.
Challenge your peers by asking a question that may cause them to
reevaluate their explanations. Provide examples that support your
peers’ explanations or that provide a different perspective

MarketingEthicsandChildren

Describe ethical considerations with regard to marketing to
children. When the marketers’ pitch includes a cause component,
such as a breakfast cereal that promises to provide breakfasts to
undernourished school children, explain whether this is ethical or
unethical marketing. You must use the text and at least one
additional scholarly source.
Guided Response:
Review several of your peers’ posts. Respond to at least two of
your peers and provide recommendations to extend their
thinking. Challenge your peers by asking a question that may
cause them to reevaluate their explanations. Provide examples
that support your peers’ explanations or that provide a different
perspective

Focus of the Final Paper
The Final Paper should demonstrate understanding of the reading
assignments as well as the implications of new knowledge. The
eight- to ten-page paper should integrate readings and class
discussions into work and life experience. It may include
explanation and examples from previous experience as well as
implications for future application.
Assuming the role of Marketing Manager, select a product that is
sold in the United States and has sales opportunities in a foreign
market. Apply your critical thinking skills and the knowledge you
have acquired throughout this course and address the following in
your Final Paper:
1. Describe the product by analyzing its customer value equation
as it relates to the four utilities of customer value.

2. Explain how the marketing process will be applied to the
promotion of the product you’ve selected. How would you develop,
execute, and measure a campaign for this product?

3. Applying your knowledge of the four p’s of the marketing mix,
describe how you would apply the segmentation, targeting, and
positioning (STP) approach to market the product, and how you might
incorporate the Customer Relationship Management (CRM) philosophy
into your marketing program.

4. Analyze and explain the major environmental factors and
trends in those countries that might affect sales of the
product?

5. Who are currently the largest customers of the product in its
home market, and who would be its likely customers abroad?

6. Analyze the competition of the product category in the
foreign market you’ve identified. Describe the nature of
competition in that product category.

7. Describe the U.S. and international ethical marketing
considerations.

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