November 19, 2019

Which marketing strategy focuses on a single market segment but adds additional product lines?

(TCO 4) Which of the following are measures used by marketing executives? (Points : 5) Market share Cost per lead Retention rate Cost per click All of the above Question 2. 2. (TCO 1) Marketing plans must enable results to be compared with planned targets, which allows _____, the flexibility to update original plans. (Points : 5) replanning contingency planning downsizing dynamic planning proactive change Question 3. 3. (TCO 3) Which marketing strategy focuses on a single market segment but adds additional product lines? (Points : 5) Full coverage Market specialization Product specialization Selective specialization Market-product concentration Question 4. 4. (TCO 1) Based on relative competitive scope (broad target to narrow target) and source of competitive advantage (lower cost to differentiation), Porter’s four generic business strategies are differentiation, cost focus, differentiation focus, and (Points : 5) exclusivity. electronic-focus. quality focus. cost leadership. service leadership. Question 5. 5. (TCO 1) Step 2 in the planning phase of the strategic marketing process is (Points : 5) the situation analysis. the market-product focus and goal setting. the marketing program. implementation. obtaining resources. Question 6. 6. (TCO 1) In the 1980s, poor quality and Japanese imports drove the Harley-Davidson motorcycle company to the brink of bankruptcy. The company’s share of the U.S. super-heavy-weight market motorcycles with engine capacity of 850 cubic centimeters or more collapsed from more than 40% in the mid-1970s to 23% in 1983. However, by 1989, Harley-Davidson controlled some 65% of the U.S. market, and both in the United States and overseas markets, the company won’t be able to meet demand for years. From a marketing perspective, what was most likely the first step in Harley-Davidson’s resurgence? (Points : 5) Development of a new mission statement and subsequent marketing strategy Repositioning its product in the minds of motorcycle buyers Performing a SWOT analysis Seeking new markets for motorcycles both in the United States and in foreign markets Improving the quality of its product and communicating this to motorcycle buyers Question 7. 7. (TCO 3) All of the following steps are part of the planning process used to develop an organization’s advertising program, except (Points : 5) identify the target audience. specify the advertising objectives. write the advertising copy. calculate the marketing ROI. schedule the advertising program. Question 8. 8. (TCO 2) The proper blend of elements in the promotional mix depends on the type of product. The three specific characteristics to be considered are complexity, risk, and _____. (Points : 5) ancillary services size durability accessibility acceptability Question 9. 9. (TCO 4) Reminding buyers of the product’s existence is the promotional objective during which stage of the product life cycle? (Points : 5) Introduction Growth Maturity Decline All of the above Question 10. 10. (TCO 2) The _____ can be used to inform prospective buyers about the benefits of the product. (Points : 5) SWOT analysis maturity stage marketing matrix promotional mix target audience Question 11. 11. (TCO 7) Which of the following statements about the terms used for marketing intermediaries is true? (Points : 5) The most precise terms used to describe marketing intermediaries are dealer and distributor. A retailer sells to consumers. An agent has no legal authority to act on behalf of a manufacturer. A wholesaler is an intermediary who sells to consumers. Broker is a synonym for a dealer. Question 12. 12. (TCO 7) Which of the following statements about the legal and regulatory aspect of pricing is true? (Points : 5) The Robinson-Patman Act deals with predatory pricing. The Consumer Goods Pricing Act is the only federal legislation that deals directly with pricing issues. The Sherman Act deals only with vertical price fixing. The Federal Trade Commission Act deals with predatory pricing, deceptive pricing, and geographical pricing issues. The Consumer Goods Pricing Act and the Robinson-Patman Act deal with price discrimination. Question 13. 13. (TCO 2) _____ involve(s) specifying the role of price in an organization’s marketing and strategic plans. (Points : 5) A business mission Pricing constraints Pricing objectives A pricing plan The list or quoted price Question 14. 14. (TCO 3) The ratio of perceived benefits to _____ is called value. (Points : 5) price prestige value value-added pricing value analysis perceived costs Question 15. 15. (TCO 6) Aggregating prospective buyers into groups that have common needs and will respond similarly to a marketing action is called (Points : 5) consumer differentiation. psychographics. market segmentation. market delineation. aggregation marketing.
November 19, 2019

Should someone other than the client serve as the information source, the student should note this in the demographic information.

Nursing The student collects data for the health history and documents the findings in a systematic and accurate manner demonstrating appropriate verbal and non-verbal and written communication skills. II. Process for data collection: The student may choose any client to interview. Should someone other than the client serve as the information source, the student should note this in the demographic information. III. Confidentiality: Clients are to be informed that all data collected for the health history is strictly confidential and that the client’s name will not be noted in the paper. IV. Gaps in information:
November 19, 2019

Briefly summarize and report the measure of central tendency and discuss whether the assumptions of the statistics were met

Assessing Central Tendency and Descriptive Statistics This paper is for Nursing Statistics. Assessing Central Tendency and Descriptive Statistics Examine a research article which incorporates a measure of central tendency and descriptive statistics. Briefly summarize and report the measure of central tendency and discuss whether the assumptions of the statistics were met and if the type of data (levels of measurement) was appropriate for the statistical test. Include the following in your paper: Description of the measure of central tendency you intend to examine in the article Brief description of the study portrayed in the article Description of how the central tendency measure was used in the study Explanation of how this is appropriate or inappropriate Explanation of how assumptions of the central tendency measure were met or not met Identification of the levels of measurement of variables in the study Description of the appropriateness of the levels of measurement of the study variables Discussion of how the data was displayed (i.e. graphs tables) Discussion examining the appropriateness of the data displays (Strengths and weaknesses? Were they appropriate? Why or why not?) Your paper must be: 5-9 pages excluding cover page; include references ; be composed using Microsoft Word ; and must be typed in Times New Roman font size 12. This and all papers should be written in APA format and follow standard rules of grammar and formatting. When your paper is complete save as a Word document and upload to the Dropbox basket: Unit 3 Assignment. Please be sure to confirm that your file uploaded correctly. PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET AN AMAZING DISCOUNT
November 19, 2019

A. What would be the future value of 15,555 invested now if it earns interest at 14.5 percent for seven years? B. What would be the future value of 19,378 invested now if the money remains deposited for eight years and the annual interest rate is 18 percent

ECO Examine a perfectly competitive firm that you have recently purchased a product from, focusing specifically on how the firm operates relative to the characteristics of the market. Respond to Natasha answer I frequently visit my local farmer’s market and this would be a good example of perfect competition. There are numerous farmer’s selling the same vegetables and fruits at or around the same price. The characteristics that make this a perfect competition is that there are too many farmers so that none of them can take control of the market. The government is not involved with the market. There are no barriers to enter or leave the market and none of the farmers can control the prices because they are all trying to maximize their profit. ECO Examine a perfectly competitive firm that you have recently purchased a product from, focusing specifically on how the firm operates relative to the characteristics of the market. Respond to Natasha answer I frequently visit my local farmer’s market and this would be a good example of perfect competition. There are numerous farmer’s selling the same vegetables and fruits at or around the same price. The characteristics that make this a perfect competition is that there are too many farmers so that none of them can take control of the market. The government is not involved with the market. There are no barriers to enter or leave the market and none of the farmers can control the prices because they are all trying to maximize their profit. FIN Most of us intuitively understand that a dollar required today does not have the same value as a dollar needed (or utilized) in the future. This is due to several factors including interest rates, compounding factors, discounting factors and financial risk. Compare the total payback for a $100,000, 5%, 15 year mortgage and a $100,000, 5%, 30 year mortgage. Suggest a reason for the difference. Give an example of how your newly acquired knowledge of Time Value of Money (TVM) calculations could better prepare you for the next negotiation or big-ticket purchase in your life. Respond to Sarah When I researched this week’s discussion, I was surprised by my findings. When $100,000 is borrowed at 5% for a 15 year mortgage the monthly payment is $790.79 and the total interest paid is $42,342.85. When $100,000 is borrowed at 5% for a 30 year mortgage the monthly payment is $536.82 and the total interest paid is $93,255.78. Therefore, one can save $50,912.93, if the shorter term is chosen. This is due to compounding interest. For my next big ticket item, I will definitely chose 0% financing and make sure that the total balance is paid off before the offer expires. Seeing how much interest can be saved from the example above also makes me want to quickly pay off my credit cards and not fall for any high interest loans in the future. http://www.investinganswers.com/calculators/loan/amortization-schedule-calculator-what-repayment-schedule-my-mortgage-2859 Go to the Federal Reserve web site www.federalreserve.gog. Go to Economic Research and Data and access recent statistical release and the consumer credit. Find average interest rates charged by commercial banks on new automobile loans, personal loans, and credit card plans. A. Compare the average level of interest rates among the three types of loans. B. Access Historical data and then consumer credit and compare trends in the cost of consumer credit provided by commercial banks over the past three years. Find the future value of 10,000 invested now after five years of the annual interest rate is percent A. What would be the future value if the interest rate is a simple interest rate? B. What would be the future value if the interest rate is a compound interest rate? Determine the future values if 5,000 is invested in each of the following situations A. 5 percent for ten years B. 7 percent for seven years C. 9 percent for four years You are planning to invest 2,500 today for three years at a nominal interest rate of 9 percent with annual compounding. A. What would be the future value of you investment B. Now assume that inflation is accepted to be 3 percent per year over the same three years period. What would be the investment’s future value in terms of purchasing power C. What would be the investment’s future value in terms of purchasing power if inflation occurs at a 9 percent annual rate Find the present value of 7,000 to be revived one year from now assuming a 3 percent annual discount interest rate. Also calculate the present value if the 7,000 is received after two year. Determine the present values if 5,000 is received in the future ( i.e., at the end of each indicated time period) in each of the following situations. A. 5 Percent for ten years B. 7 percent for seven years C. 9 percent for four years Determine the present value if 15,000 is to be received at the end of eight years and the discount rate of 9 percent. How would your answer change if you had to wait six years to receive the 15,000? Use a financial calculator of computer software program to answer the following question A. What would be the future value of 15,555 invested now if it earns interest at 14.5 percent for seven years? B. What would be the future value of 19,378 invested now if the money remains deposited for eight years and the annual interest rate is 18 percent Use a financial calculator of computer software program to answer the following question A. What is the percent value of 359,000 that is to be revived at the end of twenty three years if the discount rate is 11 percent B. How would your answer change in (a) if the 359,000 is to be received at the end of twenty years Use a financial calculator of computer software program to answer the following question A. What would be the future value of 19,378 invested now if the money remains deposited for eight years, the annual interest rate is 18 percent, and interest on the investment is compounded semiannually? B. How would your answer for (a) change if quarterly compounding were used?
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