1. (TCO 1) Imagine that you are the marketing manager responsible for developing marketing strategy for a bicycle company. Propose the strategic marketing process you will use, being sure to name the stages, the activities included in the stages, and stage-specific examples related to marketing bicycles. (Points : 30)
2. (TCO 3) Imagine that you are creating a marketing plan for a company that will sell ice cream cones. As you consider the marketing program, what types of strategy should you consider including in the plan? Propose one specific example of each type of strategy that you are considering, and present your rationale (reasoning) for your strategy selections. (Points : 30)
3. (TCO 4) Managing the product through successive stages of the product life cycle is an important role for a product manager. Assess the three ways to manage a product through its life cycle, including examples to help clarify your assessment. Indicate the reasoning why you would prefer one method over another in a given situation. You can use any product in your examples. (Points : 30)
Week 4 Assignment 1 Submission .
Click the link above to submit your assignment.
Students, please view the “Submit a Clickable Rubric Assignment” in the Student Center. Instructors, training on how to grade is within the Instructor Center.
Assignment 1: Personal Reflection Journal Entry Due in Week 4 and worth 175 points
In this assignment, you will review your current level of adjustment.
Write a one to two (1-2) page paper in which you:
1.Reflect on how well you are:
a.adjusting to your life in terms of subjective well-being, diversity, contexts, and / or thinking critically. b.balancing your priorities, specifically with home, work, school, recreation, and / or family. c.developing your identity, specifically self-esteem, self-concept, ethnicity, and / or gender. d.coping with stress, specifically social support, multiple coping strategies, and / or self-control. Your assignment must follow these formatting requirements:
•Be typed, double-spaced, using Times New Roman font (size 12), with one-inch margins on all sides; Since the only resources you will be using for this assignment are the article and your textbook, you need not include a reference page. Check with your professor for any additional instructions. •Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page is not included in the required assignment page length. The specific course learning outcomes associated with this assignment are:
•Define psychology and psychological adjustment. •Identify contextual variables (e.g., culture) that impact psychological adjustment. •Describe self-concept, self-esteem, and identity. •Define stress, stressors, and coping strategies, and contemplate their relationship to health and wellness. •Use critical thinking skills to reflect on personal experiences with adjustment and identify new strategies for personal growth. •Use technology and information resources to research issues in psychology. •Write clearly and concisely about psychology using proper writing mechanics